Rare Beauty Content Marketing

This project focused on analyzing the makeup brand Rare Beauty’s social media and website content providing examples of positives and negatives of each post and how it follows the SUCCESs model which is the principle of good content marketing. Along with analyzing existing content, I proposed a podcast as a new content marketing platform for Rare Beauty to explore to reach their community on a personal level and grow their consumer loyalty. This content marketing class and this project allowed me to understand the purpose and reasoning behind content marketing and the ways it can benefit both the brand and the consumer.