Absorbine Jr. PRO is a fast-acting pain relief solution designed to alleviate muscle and joint discomfort. Formulated with a powerful combination of ingredients, lidocaine and phenol, it provides targeted, long-lasting relief, helping you stay active and enjoy life’s moments pain-free.

In a 'Building and Managing Strong Brands' course, we collaborated with Curiosity, a marketing agency, to create a campaign for Absorbine Jr PRO. The goal for this campaign is to persuade pain sufferers to try yet another pain relief product.

We created personas, conducted extensive research, and gathered insights to develop the "Moments Matter More" campaign, showing how Absorbine Jr PRO helps people enjoy life pain-free. Our strategy included a mock commercial, social media content, print ads, and point-of-purchase materials, personifying the product's ingredients to connect emotionally with the audience. Our campaign won the course competition, selected by Curiosity!